2022年8月17日 — CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and ...
2022年8月17日 — CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and ...
2023年3月23日 — Experience-led growth is a radically different approach—providing an exceptional experience to existing customers that delivers improvements in ...
Our experience teaches us that the best customer-experience efforts begin with a “customer back” perspective driven by the customer's wants, not a company's ...
2022年4月11日 — Our future of customer experience research reveals that improving the customer experience increases sales revenues by two to seven percent and ...
2022年7月8日 — Not surprisingly, McKinsey's 2022 State of Customer Care Survey has found that customer care is now a strategic focus for companies. Respondents ...
2020年10月27日 — The three building blocks of successful customer-experience transformations · Build aspiration and purpose · Transform the business · Enable the ...
Experience DNA is McKinsey's innovative data analytics platform that helps organizations maximize the value of customer experience (CX) management and design by ...
