2009年6月1日 — When consumers reach a decision at the moment of purchase, the marketer's work has just begun: the postpurchase experience shapes their opinion ...
2009年6月1日 — When consumers reach a decision at the moment of purchase, the marketer's work has just begun: the postpurchase experience shapes their opinion ...
2022年8月17日 — What are customer journeys? A customer journey describes the customer's end-to-end experience, as opposed to their satisfaction at various ...
2015年10月1日 — Journey innovation extends the interaction to new sources of value, such as new services, for both the customer and the brand. Companies mine ...
2021年7月22日 — McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get ...
Customer experience: Creating value through transforming customer journeys is written by experts and practitioners in McKinsey. & Company's Customer. Experience ...
2016年3月4日 — Customer journeys include many things that happen before, during, and after the experience of a product or service. Journeys can be long, ...
2023年5月29日 — The circular model is based on McKinsey's findings that customers use technology to evaluate products and services more actively. And that ...
2019年6月25日 — The basic model: trigger, active evaluation, purchase, (post purchase) experience is nothing new, and a consumer can go through these steps ...
2017年11月17日 — The journey, instead, reflects a more complex reality of shifting choices, decision criteria, and triggers. Today, after almost a decade, we ...
