遊客對地方節慶活動認同之研究-以土城桐花節爲例

近年來隨著客委會強力推廣客家桐花祭,使得桐花時節的活動更爲受到遊客注意,但多數人不知最先以桐花爲主題的節慶,係出自土城。而二者活動名稱不但相似,其活動內容 ...

遊客對地方節慶活動認同之研究-以土城桐花節爲例

In recent years, the Council for Hakka Affairs, Executive Yuan has aggressively promoted the Hakka Tung Blossom Festival. This has drawn the Paulownia Flower Festival forwarded and won more attention by tourists. The original conception is from Tucheng City. The two festivals names were different but the contents were similar. Was the Paulownia Flower Festival original, or was it duplicate a council of the Hakka Affairs, Executive Yuan? This study focused on tourist characteristics and activities related to the Paulownia Flower Festival in Tucheng. The study questions the local festivals originality and possible duplicate in this case. This study found the people in Tucheng more approve the Paulownia Flower Festival in Tucheng than in Taipei and other areas. The people in Tucheng believed it is an important festival there. This study suggests similar local industry or tourist fes...

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